Welcome to Fresh
stay green | live urban | eat fresh
Urban Fresh Produce
Founded in 2015 by Anthony Pronesti & Luis Soares; Located in historic 'St. Lawerence Market' in beautiful downtown Toronto, only steps away from Union Station, wherever & whenever possible we offer Seasonal-Local-Organic-Produce, otherwise we source only the best.
At Urban Fresh Produce we are a family, please drop in & share our passion for good food & good people.
Come be part of our family!
... more than a grocery store...
Grab & Go
Sourced from our very own store, our in-house Chef has nutritious fresh sliced fruits & salads ready for enjoying...
This is one of our most popular services available. It’s made a big difference for many of our customers, and is provided with the highest level of excellence. With this service, we ensure all details are simple, seamless and handled in a timely manner. Whenever you work with Urban Fresh Produce, you can trust that you’re in great hands.
At 16 years old Anthony began working in produce for his cousin Joe, who still operates one of the largest wholesale business in the GTA; starting as a delivery boy Anthony’s passion for food & customer service grew & his knowledge of the industry along with it. Because of his cousin, more like an older brother, he learned the ins-and-outs of the business & from that Urban Fresh Produce came to fruition.
At 14, Luis started working at a small grocery store in the produce department, where he began to appreciate how fruits & vegetables are handled & grown. After many years at the food terminal working alongside Ontario’s best farmers, it was his keen eye for quality product & passion for the industry which eventually made Luis one of the top Buyers for some of the major companies in the produce business.
In-House Chef | Personal Shopper
Over a decade cooking in the Toronto restaurant scene with some of the top Chefs; Bianca not only ensures produce is handled & stored properly, but also designs our beautiful seasonal in-house Salads/Dressings, Soups, & Sliced-Fruits to Grab & Go.
Head Cashier | Personal Shopper
A veteran of The Market, Fiona, has played a special role in the continued success of Urban Fresh. Her attention to detail & true passion for customer service makes everyone an instant friend.
Tue: 8:00am - 6:00pm
Wed: 8:00am - 6:00pm
Thu: 8:00am - 6:00pm
Fri: 8:00am - 7:00pm
Sat: 5:00am - 5:00pm