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Welcome to Fresh

stay green | live urban | eat fresh

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Home: Welcome
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Urban Fresh Produce

Founded in 2015 by Anthony Pronesti & Luis Soares; Located in historic 'St. Lawerence Market' in beautiful downtown Toronto, only steps away from Union Station, wherever & whenever possible we offer Seasonal-Local-Organic-Produce, otherwise we source only the best. 

At Urban Fresh Produce we are a family, please drop in & share our passion for good food & good people.

Come be part of our family!

Home: About

... more than a grocery store... 

Our Services

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Customer Support

We pride ourselves on our exceptional customer service, and guarantee you’ll love working with our team. Let us know how we can assist you today.

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Grab & Go

Sourced from our very own store, our in-house Chef has nutritious fresh sliced fruits & salads ready for enjoying...

See in Store
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Personal Shopping

Tight on time, or on-the-go, we can assist you by having your produce ready so you can keep on moving...

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Restaurant Delivery

This is one of our most popular services available. It’s made a big difference for many of our customers, and is provided with the highest level of excellence. With this service, we ensure all details are simple, seamless and handled in a timely manner. Whenever you work with Urban Fresh Produce, you can trust that you’re in great hands.

Home: Services

Our Team

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Anthony Pronesti

Owner Operator

At 16 years old Anthony began working in produce for his cousin Joe, who still operates one of the largest wholesale business in the GTA; starting as a delivery boy Anthony’s passion for food & customer service grew & his knowledge of the industry along with it. Because of his cousin, more like an older brother, he learned the ins-and-outs of the business & from that Urban Fresh Produce came to fruition.

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Luis Soares

Owner Operator

At 14, Luis started working at a small grocery store in the produce department, where he began to appreciate how fruits & vegetables are handled & grown. After many years at the food terminal working alongside Ontario’s best farmers, it was his keen eye for quality product & passion for the industry which eventually made Luis one of the top Buyers for some of the major companies in the produce business.

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Bianca Pronesti

In-House Chef | Personal Shopper

Over a decade cooking in the Toronto restaurant scene with some of the top Chefs; Bianca not only ensures produce is handled & stored properly, but also designs our beautiful seasonal in-house Salads/Dressings, Soups, & Sliced-Fruits to Grab & Go.

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Fiona Bach

Head Cashier | Personal Shopper

A veteran of The Market, Fiona, has played a special role in the continued success of Urban Fresh. Her attention to detail & true passion for customer service makes everyone an instant friend.

Home: Team

Urban Fresh Produce

93 Front St East Toronto Ontario Canada M5E 1C3

(416) 504-3774

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Home: Contact

Opening Hours

Tue: 8:00am - 6:00pm
Wed: 8:00am - 6:00pm
Thu: 8:00am - 6:00pm
Fri: 8:00am - 7:00pm
Sat: 5:00am - 5:00pm

Home: Opening Hours
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